Junk Theory
Elevated personal care products to live a junk-free lifestyle.
JunkTheory is a junk-free skincare company, based in Los Angeles
Our task was to develop a brand identity and packaging that encapsulates the essence of this vision, reflecting the belief that a cleaner world and a healthier life can be achieved by reimagining the consumer cycle with a transparent, junk-free alternative.
MISSION
To inspire a movement that embraces junk-free living, in harmony with nature, by removing the guilt and guesswork from personal care routines.
A junk-free world.
The Junk Theory
If we stop making new junk,
Assign value to old junk,
And prevent the things we use from becoming junk,
We can inspire a movement that cleans our lives and our planet, forever.
Assign value to old junk,
And prevent the things we use from becoming junk,
We can inspire a movement that cleans our lives and our planet, forever.
This is our Junk Theory.