Junk Theory
Elevated personal care products to live a junk-free lifestyle.

JunkTheory is a junk-free skincare company, based in Los Angeles

Our task was to develop a brand identity and packaging that encapsulates the essence of this vision, reflecting the belief that a cleaner world and a healthier life can be achieved by reimagining the consumer cycle with a transparent, junk-free alternative.





MISSION
To inspire a movement that embraces junk-free living, in harmony with nature, by removing the guilt and guesswork from personal care routines.

A junk-free world.



The Junk Theory

If we stop making new junk,
Assign value to old junk,
And prevent the things we use from becoming junk,
We can inspire a movement that cleans our lives and our planet, forever.

This is our Junk Theory.

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